Identifying new markets, increasing advertising revenue, and keeping distribution costs to a minimum are keys to success for any publisher. GIS gives you a better way to manage your business and helps you to understand the system.
Understand customers and their buying habits and find new ones that fit the same profile.
Discover marketing expenditures through circulation maps, demographic distribution, and other geographic data.
Present the most in-depth information to attract and retain advertisers.
Create a comprehensive, efficient distribution plan for newspapers and magazines.
Journalist and editors can use GIS for Creating valuable graphic images that help tell compelling stories.